Image Licence

A non-exclusive, perpetual, worldwide licence to use the image sets you purchased, covering one purchasing individual or organisation. If an organisation buys a set, its employees and contractors may use the files for that organisation's work.

No attribution is required, and nothing needs renewing. The licence is granted to the extent of the rights Pretty Normal People is entitled to grant.

• —Use the files in professional creative work: presentations, moodboards, pitches, advertising, websites, apps, social content, editorial and print
• —Crop, retouch, grade and composite the files into your own work
• —Use them for commercial and internal company work

• —Resell or redistribute the original files, edited or unedited, including as part of an asset library, template or stock collection
• —Pass the original download on to another organisation, or claim exclusivity over any image
• —Use the files for AI or machine-learning training — write to us for a separate licence
• —Present a depicted character as a specific real individual, or build a false real-world biography around one
• —Create fake endorsements, testimonials, profiles or documentary material presented as authentic

The characters are AI-generated and are not intended to represent specific real individuals. Because generative models learn from large datasets that may include images of real people, resemblance cannot be ruled out.

Where your use is subject to laws requiring disclosure of AI-generated content, you are responsible for that disclosure. Do not remove or falsify provenance information embedded in the files where doing so would mislead about their origin.

We check sets for visible logos and brand marks before publication. Where a recognisable product or trademark nevertheless appears, it remains the property of its owner and may require separate clearance for advertising use.

For custom licensing, exclusive sets, extended use, AI-training licences or commissions, write to support@prettynormalpeople.com.

The licence forms part of our Terms. Licence version 16 August 2026.